Breville is an Australian brand with 80 years of experience producing high-quality and stylish kitchen appliances, including a range of espresso machines, drip brewers, and grinders that prioritize usability without compromising on performance for gourmet coffee at home.
The market for high-end espresso machines is niche, and it can be challenging to find customers who are willing or able to invest in a premium-priced appliance such as the Breville espresso machine.
The high-end espresso machine market is growing steadily due to the rising popularity of specialty coffee and the increasing demand for premium coffee appliances among home baristas and professionals. North America and Europe are the largest markets, followed by Asia Pacific and the Middle East and Africa. The market is dominated by several established players, including Breville, De'Longhi, Jura, and Saeco, among others.
To convince consumers it's worth purchasing a high-end espresso machine, we will highlight the advantages of owning one.
To showcase Breville's exceptional build quality, advanced features, and consistent performance, we'll offer free tickets to the 4-day Taiwan International Coffee Show for consumers to experience it firsthand.
The high-end espresso market grows with demand for premium appliances, reflecting a trend towards sophisticated coffee culture.
I will create a variety of Facebook campaigns that will utilize engaging social content, videos, and chatbots to elevate customer service and marketing efforts, resulting in increased lead generation and sales.
An experience where people can savor premium coffee and unwind in the comfort of their own home.
Given Breville's emphasis on incorporating barista-level features into their espresso machines, it was crucial for the video to showcase the convenience, programmability, and versatility of creating a range of espresso-based beverages with a single machine.
To enhance the experience of the 4-day Taiwan International Coffee Show, we are providing free tickets with an invite code for consumers to attend and immerse themselves in the world of coffee. To promote the event, we created a BotBonnie chatbot campaign with automated responses to encourage visitors to explore the exhibit and sample the coffee.
To encourage user engagement and interaction with the chatbot, we implemented the "comment to get mystery gift immediately" design strategy. This proved to be an effective incentive, resulting in a significant increase in the number of messages on the event post. With 3,658 likes, 983 comments, and 116 shares, the campaign engaged 1,000 people in interactions, with a completion rate of 68.3% for the chatbot process. Our success can be attributed to the careful design and implementation of the BotBonnie Post Comment Reply function.
